Plastic Surgeons SEO Guide
Link Building for Plastic Surgeons
Chapter 1
SEO for Plastic Surgeon
Chapter 2
Plastic Surgery Keyword Research
Chapter 3
Content Marketing for Plastic Surgeons
Chapter 4
On-Site and Technical SEO
Chapter 5
Local SEO for Plastic Surgeons
Chapter 6
Link Building for Plastic Surgeons
Chapter 7
Measuring Success with SEO
Chapter 8
Preparing Your SEO Strategy
Link Acquisition and Link Building for Plastic Surgeons
Link building is a crucial part of any search engine optimization strategy for plastic surgeons. It's needed to build overall domain authority, add keyword relevance to specific pages on your website, and ultimately improve online visibility and rankings within the search results.
The effort invested into link building will depend on where your website is now compared to your competitor - which we often refer to as a link profile gap. The bigger this gap is, the more you may want to invest in this area.
In this guide, we'll review link building for plastic surgery websites.
Let's dive in.
What Is Link Building for Plastic Surgery SEO?
A link is simply when one page on a website cites your website and provides a hyperlink that can pass that visitor directly to your website.
Link building is the process of building or acquiring links like this from other websites.
Top Plastic Surgery SEO Ranking Factor
While I'm sure you may have heard that there are over 200 total ranking factors that makeup Google's search engine algorithms, over 50% of the weight of these factors typically involves your link profile.
Whether it is overall domain authority, page-specific links, the anchor text ratios your whole website has, or a specific plastic surgery services page link profile, all of these factors combine to make up the biggest part of SEO for plastic surgeons.
Using Keywords within Link Building for Plastic Surgeons
Links are great for building overall authority. This authority will help improve the visibility and search engine rankings of your entire website. However, by building links specifically to individual pages with specific keywords you can achieve an even higher impact.
For example, it's possible to get a link to your website where the words linked are simply "website" or "practice". However, this link may be more valuable if it links to your homepage and says "plastic surgery Miami" or if it links to your individual breast augmentation page and says "Miami breast augmentation".
By starting with good keyword research and understanding your mapped keywords, you will be able to choose the best anchors for your link-building efforts.
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